Most people see me as a “local footy influencer.” A bloke with a long blonde mullet, a camera, and too much energy. But there’s more to it than that… a lot more. Behind every move, every post, every so-called “mad decision,” there’s a method. The hair? That’s branding. It’s not random… it’s intentional. It makes people stop scrolling. It grabs attention. And attention is the game. You can’t impact people if they don’t see you. Travelling around playing footy, It’s about the connection. It’s about showing up in communities, meeting players, coaches, kids; and showing them what’s possible when you take care of your body, your mind, and your habits. When you play well, when you’re fit, you’re respectful, people notice. They ask questions. They want to know what you do, how you train, how you eat. And that’s how people come through — not from ads, but from trust. From seeing it, not hearing it. Most people don’t realise it, but that’s how Prime Train grew. From footy fields to a full fitness business — over 40 employees, multiple programs, an app, a community, and a brand built from the ground up. People see the clips, the fights, the travel, the laughs. What they don’t see are the 16-hour days, the planning, the calls, the team meetings, the strategy. They don’t see the shadows… the reality where it all gets built. Because the truth is, nothing I do is by accident. Every trip, every post, every run club, every footy game; it all plays a part. This isn’t just about content. It’s about creating something that lasts. Comment “BUSINESS” 🍿